Privacy Policy


Edshop Technology Private Limited is a licensee for the KidsInfy brand in India. KidsInfy respects your rights to privacy and will comply with all requirements under applicable privacy laws in respect of the collection, use, disclosure and management of your personal information. This policy describes how KidsInfy will manage the personal information we collect about you through the use of our websites, social media pages and other forms of communication with us.


  1. What is your personal information?

When used in this Privacy Policy, the term “personal information” has a certain meaning given to it under privacy laws. In general terms, it is any information or opinion that is about you. This may include your name, address, telephone number, email address and profession or occupation. If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered personal information.

  1. What kinds of personal information do we collect and hold?

We may collect the following kinds of personal information about you:

  • Name;
  • Mailing and street addresses;
  • E-mail address;
  • Phone numbers;
  • Date of Birth;
  • Gender;
  • Profession, Occupation or Job Title;
  • When you access our websites, information about your computer or mobile device including its model and IP address; 
  • Your transaction history with us, including in respect of your purchases and participation in competitions or promotions relating to any of the brands we represent;
  • Other personal information you voluntarily provide to us during the course of dealing with us, including when making
  • Inquiries about our products or services, responding to customer surveys, entering competitions, or when providing details about a complaint. 
  1. How do we collect your personal information?

We usually collect personal information directly from you unless it is unreasonable or impracticable to do so. When we collect personal information, we may do so when you communicate or interact with us, such as when you:

  • Make inquiries about us, our products and services or contact us for any other reason so that we can process, deal with and respond to your queries or other issues including any complaints; 
  • Enter into a transaction with us, including in our branded stores or in respect of any of the brands we represent;
  • Contact, register with, post to, like or follow any of our social media websites, pages, forums or blogs;
  • Use or register on our websites;
  • Register for or attend any of our events, seminars or activities; or
  • Subscribe to a newsletter (for example, by filling out sign-up cards in our retail stores), fill out a form or survey, or enter or participate in competitions or promotions run by us or our brands or any third party affiliates.

The collection of personal information on our websites or our social media pages will be clear from the context (e.g. request to complete information fields) or will state that personal information is being collected at the point of collection. In addition, we may collect information through click tracking (in relation to your use of our websites including the content you access and any services you utilize) and through log files or cookies (as further detailed below). In some instances, we may collect personal information about you from third parties, such as marketing agencies or via affiliate programs, or where you have made inquiries about our products, services, or brands. We may also collect personal information about you from event organizers (who may collect information about you when you register or participate in the event) where we sponsor or participate in the event.

Our Website may contain links to other sites. We are not responsible for the privacy practices or policies of those sites and recommend that you review their privacy policies.

In some cases, third parties such as Google Analytics and Shopzilla may use cookies, web beacons and other technologies such as JavaScript on our Website in connection with online services like website analytics, surveys and advertising. This may allow them to collect information about your use of our Website (including your computer's IP address) which they may store in the United States or other countries. 

  1. What happens if you do not provide your personal information to us?

If you do not provide personal information that we request in connection with our business functions and activities, we may not be able to provide some or all of our products or services to you or be able to respond and assist in the manner required. For example, we may not be able to deliver or track your order, or contact you. We also may not be able to provide you with information about products and services that you may want.

  1. How we hold your personal information?

All personal information you provide to us is stored on secure servers. We use a variety of technical and organizational security techniques, including encryption and authentication, to help with the protection and maintain the availability, security and integrity of your personal information.

We do not collect, store or have access to your credit card details of our retail customers. When retail customers use a credit card to make a purchase, the details are transmitted directly to a third-party payment processor who arranges the transfer of funds from the customer’s bank account to our bank account. In contrast, if you are an individual who makes wholesale purchases from us for your business, we will collect and store your credit card details. 

We are committed to protecting your information through the following measures:

  • Restricting access to your personal information to only those who need to use it for the relevant purpose;
  • Preventing unauthorised access to IT systems by using firewalls; and
  • Permanent monitoring of IT systems to detect and stop misuse of personal information.

As our websites and IT systems are linked to the internet, and the internet is inherently insecure, we cannot provide any assurance regarding the security of transmission of information you communicate to us online. We also cannot guarantee that the information you supply will not be intercepted while being transmitted over the internet. Accordingly, any personal information or other information which you transmit to us online is transmitted at your own risk. 

Reasonable steps are taken to destroy your personal information once we no longer need it.

  1. Why do we collect, use, hold and disclose your personal information?

We collect, use, hold and disclose your personal information for the following purposes:

  • To provide our products and services to you, including the delivery to you of the products and services and information and services relating to our products, services and brands;
  • To record information regarding products purchased from us and to provide further services to you, such as product warranties and guarantees, and repair or replacement of products;
  • To assist in providing better products and services to you by tailoring them to meet your needs;
  • To provide you with access to protected areas of our websites;
  • To assess the performance of the websites and to improve the operation of the websites; 
  • To keep our websites and other online presence relevant and of interest to you, for direct marketing including promotions, newsletters and competitions, to show you advertising and information that is most relevant to you and your interests, and to carry out analysis of market activity, market research and surveys; 
  • For verification of your identity for use of our websites, to conduct address verification or credit checks for invoicing and billing purposes; 
  • To provide you with further information about us or other websites or goods or services offered by us, our related companies or the brands whose products we distribute or which we consider may be of interest to you; 
  • To conduct business processing functions including providing personal information to our related bodies corporate, contractors, service providers or other third parties; For contracting with you; 
  • For contracting with you;
  • To update our records and keep your contact details up to date;
  • To process and respond to any complaint made by you; 
  • To comply with any law, rule, regulation, lawful and binding determination, decision or direction of a regulator, or in cooperation with any governmental authority of any country; and 
  • Any other purpose which is stated to you at the time of collection or that you otherwise authorize.
  1. Who will we disclose your personal information to?

For the purposes stated in section 6, we may disclose personal information to the following parties:

  • Our related companies and affiliates;
  • The owners of any of the brands we represent, as well as their related companies and affiliates;
  • Other third-party contractors and providers of goods and services, such as courier and delivery companies, marketing and promotion companies, training and training certification agencies, web analytics services, business support services, and information technology service providers;
  • Market research companies who undertake customer surveys for us; 
  • Professional service firms providing services to us, such as legal or accountancy services; 
  • Law enforcement agencies or regulatory agencies where required or authorized by or under a law or a court or tribunal; 
  • Sponsors of events, competitions and promotions run by us or our affiliates. We will only share the information you provide to us relating to the events, competitions or promotions;
  • Any entity where required or authorized by or under a law or a court or tribunal;
  • Any other recipient which is notified to you at the time of collection or that you otherwise authorize; and 
  • As otherwise permitted by applicable privacy laws. 
  1. Do we use cookies or other web tracking systems?

We track traffic patterns on our websites through the use of cookies. A "cookie" is a small amount of information which is transferred to your computer and which can identify your web browser, but not you. 

If you want, you can disable your web browser from accepting cookies. If you do so, you can still access our websites, but not all services may be available.

We may automatically collect general statistical information on our websites about visitors to our websites, such as IP addresses, browsers used, dates visited, pages visited and number of visitors. However, such information does not refer to you by name or your contact details. We use this data in aggregate to improve our websites. We may provide such aggregated data to third parties, but in so doing, we do not provide personal information without your consent. 

Our websites or other online presence may contain links to a variety of advertising and third party websites. Some of these links may request or record information from users or use cookies or other methods to collect information from you. We have no control over the content or personal information management of these sites. We encourage you to review the privacy policies of these sites before engaging in any activity with them. Our websites may use tracking and data analytics services provided by third parties from time to time. 

  1. Direct marketing

We may send you direct marketing communications and information about our products and services that we consider may be of interest to you. These communications may be sent in various forms, including mail, SMS, fax and email. If you indicate a preference for a method of communication, we will endeavor to use that method whenever practical to do so. In addition, at any time you may opt-out of receiving marketing communications from us by contacting us (see the details below) or by using opt-out facilities provided in the marketing communications and we will then ensure that your name is removed from our mailing list. 

We may sometimes share your personal information with third parties for the purposes of direct marketing. Those third parties may include our affiliates and brand owners in respect of competitions and promotions being run by them alone or jointly with us. 

  1. Access and correction of your personal Information

You have the right to access your personal information which we hold about you, subject to some exceptions. If you have an online account with us, you are able to log into your account and to access and update your personal information. Alternatively, you may ask us to help you access your personal information. Before we provide you with access to your personal information we may require some proof of identity. We will not charge you for simply making a request. If you wish to access the personal information we hold about you, please contact us using the contact details provided below. 

You also have the right to request that we correct any inaccurate personal information we hold about you. If you wish to correct the personal information we hold about you, please contact us using the contact details provided below. 

When contacting us to request access to or for correction of any personal information we hold about you, we ask that you provide us with as much detail as you can about the information in question as this will help us to retrieve it.

If we do not agree to your request to provide you with access to your personal information or to amend your personal information, we will inform you of our decision within a reasonable period. If you wish to complain about this outcome or to attach a statement to your record that you believe the personal information we hold about you is inaccurate, out-of-date, incomplete, irrelevant or misleading, please see our complaints procedure below. 

  1. Complaints

You may request further information about the way we manage your personal information, or lodge a complaint if you believe that we have breached your privacy, by contacting our Privacy Officer using the contact details below. 

We will deal with any complaint by investigating it and providing a response to you within a reasonable time, provided that we have all necessary information and have completed any investigation required. In some cases, we may need to ask you to put your complaint in writing so that we are sure that we understand it and may also need to ask you for further information or to verify your identity. We will attempt to confirm as appropriate and necessary with your understanding of the conduct relevant to the complaint and what you expect as an outcome. We will treat your complaint confidentially and respond to you within a reasonable time, usually in writing.

If you are dissatisfied with the outcome, please contact us.


If you have any questions about this Privacy Policy, any concerns or a complaint regarding the treatment of your privacy or a possible breach of your privacy, please contact our Privacy Officer using the details set out below. You can write to: 
Manager Quality
Edshop Technology Private Limited
7/1B Jatindar Mohan Avenue,
Kolkata - 700006
West Bengal


Alternatively, you can email us at or you can call us on +91-8100640600.



I consent to receive direct marketing communications from KidsInfy about your products, offerings and services and those of your commercial partners in media such as email, SMS for an indefinite period. I understand that I can tailor my communication preferences with you or that I can notify you at any time that I no longer wish to receive direct marketing communications from you by using the contact details listed in your Privacy Policy or by using the opt-out facilities provided in the marketing communications. 


We reserve the right to amend and update this Privacy Policy from time to time. Updates to this Privacy Policy will be posted on our website and will be effective when posted. Please check the Privacy Policy regularly for updates. This Privacy Policy was last updated in June 2023.